We talked to them, to see if they want to partner with us, and theyre like Why dont you just license the brand and go?. COOP Ale Works COOP Ale Works is a craft brewery based in Oklahoma City, OK, dedicated to brewing full-flavored beers with the greatest attention to quality. Treat your taste buds to a unique blend of Japanese melon Ramune soda and Pepino Limon Gatorade with a hint of sweetness, culminating in an acidic cucumbery aftertaste like nothing youve ever experienced before. According to Velocity, Sonic Hard Seltzer arrived in the state of Oklahoma on 17 May, where it can be found in most liquor, convenience and grocery stores. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. Now, Sonic Hard Seltzer is entering a new phase of its nationwide rollout by adding eight states to the list of locations where it can be purchased. With Sonics iconic branding and flavors ranging from Pineapple to Ocean Water for all taste preferences, this refreshing drink deserves its place among cold drinks on those hot days! But given the turmoil in the restaurant industry over the course of the past couple years, big hospitality brands with household names are thirstier than ever for opportunities to monetize their intellectual property and diversify their revenue streams. Sonic Hard Seltzers are an exemplary contender in the crowded hard seltzer market, boasting a classic beverage profile and unique flavor options. # sonichardseltzer # thisishowweseltzer # thisishowwetailgate 1 reply 1 retweet 7 likes SONIC Hard Seltzer @SONICHardSeltzr 2 Nov 2021 Big news coming tomorrow. Powered by WordPress VIP. SONIC Hard Seltzer became one of the top 10 fastest-selling seltzer brands in the country within its first three months and is on track for significant growth across the U.S., according to the press release. If theres a perfect fast-food brand capable of crossing over into hard seltzer, Sonic might just be it. Born from the collaboration between SONIC Drive-in, a 68-year-old brand powerhouse, and COOP Ale Works, a 12-year-old quality craft brewery, SONIC Hard Seltzer continues to gain a devoted customer following. In addition to the packages environmental advantages, brands also enjoy leading filling, distribution and retail display economics as there is no wasted space due to cans stacking abilities. Sour fake orange dominates this seltzer, with pineapple playing a supporting role. Contactless delivery and your first delivery or pickup order is free! This feature was not appreciated when it came to this particular imbibe. Nov. 3, 2021, 09:55 AM. SONIC Happy Hour, redefined. Truly Hard Seltzer, a leader and innovator in the hard seltzer category, will officially open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. (Well, MOST of them. It did make sense, at first. The FDA requires that the total carbohydrates listed include sugarsa type of carbohydrate. Since 2007, Sonic has put its soft drinks program front and center with a profligate mix-and-match menu and daily Happy Hours. That non-alcoholic beverage pedigree has helped power banner billion-dollar revenues for the locally founded chain (which is now owned by Inspired Brands) throughout the pandemic when other quick-serve restaurants were scrambling to deploy QR codes. It's the closest most of us will ever get to an old-timey soda fountain. Trew Knowledge. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. SONIC Hard Seltzer COOP Ale Works partnered with SONIC Drive-In to license their iconic name to create SONIC Hard Seltzer. Nothing was the same after the summer of White Claw. But two things happened that would dramatically expand the course of the brewerys FMB foray. True Sonic fans know that the chain's drink menu is at least as important as the food. So along with COOPs general counsel, he hit the road. COOP Beverage Works is a wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works. Its hard to win ongoing shelf placement for a non-gimmick brand extension, and to keep selling it after the initial buzz wears off is harder still. (According to. This is an archived article and the information in the article may be outdated. We trust youll agree Team Cherry limeade is the way forward! However, many other hard seltzer brands do melon, so it makes sense that Sonic would want a piece of that action. Sonic Hard Seltzer. Mossmans six-year tenure at the brewery was immediately preceded by another half dozen years as a CPG licensing executive focused on the hardware industry. Its not just orange juice- this drink has a unique and delicious taste reminiscent of those classic corn syrup drinks from years ago now, excited for adults who want more than a refreshing treat! Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html. Sonic Cherry Limeade Seltzer stands out from the crowd, boasting an intense and unmistakable fake cherry flavor. By clicking Accept all cookies, you agree to the storing of cookies on your device and to the associated processing of personal data to enhance site navigation, analyse site usage, and assist in our marketing and performance efforts. We enjoy Mango White Claw, so we enjoy this too. Served through its iconic Carhops, the restaurants expansive, award-winning menu offers unique breakfast, lunch, dinner, snack and drink options for the whole family. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Get SONIC Hard Seltzer Citrus Variety Pack delivered to you in as fast as 1 hour via Instacart or choose curbside or in-store pickup. Though no artificial sweeteners were listed on the label, its taste exhibited slight saccharine qualities that made for an overall pleasing flavor profile full of citrusy lime essence and oil notes. SONIC Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia and is not for purchase at SONIC Drive-In locations. Yet, sought-after actual guava flavoring can be. Expanding into more markets is a natural extension for us as we continue to grow the brand.. Sonic hard seltzers comes in a wide variety of flavors! Sonic seltzer contains no gluten or distilled spirits. Don't Miss Out! We tried one of each, just overwhelming tin can flavor. Whether its their famous pellet ice, chopped fruit additions, or extra flavor syrups Sonic brings us as close to that classic soda fountain experience we all long for. 4-5 Raspberries. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ --SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new states: Alabama, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. November 4, 2021. Lemon Berry SONIC Hard Seltzer. Mossman says Sonic hard seltzer is firewalled from the rest of the business to make sure COOP services the license as best it can and to give the former licensing executive an opportunity to keep his brewerys partnership momentum going. Were actively negotiating with several parties to bring more licensed brands to market because we really feel like convergence between non-alc[oholic] and alcoholic beverages will continue to be a trend that grows moving forward here., Thats not to say its easy. And by God, are those fans thirsty. Were proud to provide this support to the SONIC Hard Seltzer team as they build their brand and bottom line and continue their expansion across the country.. After just under a year on shelves, Sonic hard seltzer is doing both. The fake cherry flavor is big and bold, calling to mind memories of eating cherry snow cones in the summertime. Would you also like to leave us a comment? Not just anybody can say I want to make alcoholic beverages, he says. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Of course, the chain's distinctively chewable pellet ice has a cult following, but that's only one of many unique touches the iconic drive-in brings to their drinks. In 2018, the category grew by 4%, making it the fastest-growing segment in the U.S. market. . That speedy attention inspired its current identity and the name that most know it by. The Oscars will air on ABC and can be streamed on ABC.com and the ABC app as well as Hulu + Live TV, YouTube TV, AT&T TV or FuboTV. Were thrilled to partner with the Big 12 Conference, said COOP Beverage Works President Sean Mossman. By Christmas Eve, Springer had secured the green light, and the two firms set about developing Sonic-specific flavor formulas and packaging to evoke the drive-ins neon Americana branding. The R&D process at COOP would eventually coalesce as Will & Wiley, a hard seltzer line named for actor Will Rogers and boundary-pushing pilot Wiley Post, two native Oklahomans. As the Official Hard Seltzer of the Big 12, SONIC Hard Seltzer will have category exclusivity and use of Conference and Championship marks at the retail level, along with social and digital engagement on the official Big 12 Conference channels and receive exposure in conjunction with the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Mens Basketball Championship; and Phillips 66 Big 12 Baseball Championship. Available at: https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html, Media Contact:Jessica Zweigbaum(631) 624-2705[emailprotected], Cision Distribution 888-776-0942 They are not amazing I was disappointed because I really wanted to love them. It is over-saturated with an extreme sourness that can be unpalatable for some, leaving only plain sparkling water without any sweetness or fruit flavor. In fact, demand for this flavour-packed hard seltzer has grown from a regional Oklahoma, U.S. launch in May 2021 of this year to. SONIC Hard Seltzer can be enjoyed on its own or as a core ingredient in a delicious cocktail for added effervescent flavor and fun. When looking for this fruity essence among different items such as seltzer beverages, one may find that they cannot detect any hints within them despite claims from manufacturers demonstrating how elusive. This seltzer might also please fans of black cherry soda. With craft beer growth slowly rebounding from the pandemic, heavy crowding in off-premise chain retail, and category lines blurred nearly beyond recognition thanks to malt- and spirits-based momentum with American drinkers, staking out a stable place in the market is no mean feat. Not only is it delicious, but it doesn't taste like any other hard seltzer we've tried. Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save. Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. The SONIC Hard Southern Sweet Tea is offered in one original flavor, while the SONIC Hard Slush is being offered in three flavor offerings for fans to enjoy. Perfect for fans of black cherry soda or snow cones in the summertime, it achieves a unique candy-like sweetness that truly captures Sonics iconic identity. Thanks so much for sharing your honest thoughts with us, Jessica! Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format. To learn more about the SONIC Hard Beverages products and where to purchase, visitsonichardbevs.com. The Tropical offers Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor and beyond. What you need to know about Sonic hard seltzers. Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the easy choice for quality and environmental superiority for the market and for SONIC., Claude Marbach, CEO, Ardagh Metal Packaging North America, agrees, confirming hard seltzers are a beverage category increasingly committing to cans. The Lemonade Sonic seltzer fails to bring the same refreshing satisfaction as its Limeade counterpart. The mayor of Park College City submitted President Joe Bidens ash cross to mark Ash Wednesday has some under the false impression it is a forehead bruise. We love sonic drinks so were excited to taste these. The firms eagerness stunned the brewery president. . If youre within striking distance of a Sonic, assume youre surrounded by cherry limeade acolytes. We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. The zesty taste and refreshing complexity make it the perfect choice for those looking to take their seltzer experience up a notch worth picking up if available! Your email address will not be published. Americas (Well, MOST of them. ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. All Rights Reserved. Boosted by changing tastes, emerging mainstream demand for perceived better for you beverages, and powerful cultural artifacts like Trevor Wallaces instant-classic Aint no laws when youre drinking Claws viral video/slogan nonpareil, hard seltzer went from unfairly slandered sorority slimmer to super-premium, all-demographic thirst quencher. SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. In addition to Oklahoma, SONIC Hard Seltzer is now available in Arizona, Arkansas, Kansas, Nebraska, Missouri & Texas! Heres How Americas Drive-In Brewed a Hit | VinePair, https://vinepair.com/articles/sonics-hard-seltzer-is-a-hit/, wbs_cat Beer, wbs_type Hard Seltzer, wbs_brand sonic, business, hard seltzer, sonic, trends, Ask a Bartender: Whats the Secret to a Really Good Margarita? If a bottle of Orangina lived a hard life that drained it of all sweetness and light, leaving only sourness and disappointment, this is what you'd get. To find a local retailer where SONIC Hard Seltzers are sold, click here. "The choice toward cans was an easy one as this is the iconic package for the hard seltzer market," Daniel says. SONIC Drive-InSONIC, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. To be frank, it tastes exactly like Mango White Claw. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. All rights reserved.Produced by COOP Ale Works, Oklahoma City, OK. Sign up for SONIC Hard Seltzer served straight to your inbox. Maybe Sonic had this demographic in mind when they formulated the Lemonade flavor, because we don't know who else this could possibly be for. From the chains perspective, hard seltzer was an intriguing new vessel for its familiar flavors, one that could carry the brand onto supermarket shelves and into off-premise drinking occasions that even the cheesiest of footlong chili cheese dogs would have trouble reaching. While some of the calories in SONIC Hard Seltzer do come from those sugars and other carbohydrates, most of them come from the alcohol content itself. Is this the Edward vs. Jacob of our generation?