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The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. MKTG6280. Please fill out the form below with your web request(s). COMM4901. The PDF will include all information unique to this page. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? Popular Communication. May be repeated without limit. Communication and Sexualities. Also examines contemporary issues in marketing that can affect organizational success. MKTG6283. Covers a proven selling process and presents compelling solutions to customers. (4 Hours). Explore Our Degrees Gather Here. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. our expertise Highlights An Award-winning Campaign. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. (4 Hours), COMM6501. Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. 617.373.3386. Marketing Management. COMM4631. - Center for Design. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Communication Ethics. Examines the impact of technology on the marketing of goods and services. Opens New Window COMM2301. (4 Hours). Communication and Inclusion. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. Further internship details are available in the department office. (4 Hours). (4 Hours). Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. COMM3750. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. MKTG4983. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. (4 Hours). Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. MKTG6200. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. COMM2131. Covers the role of marketing in business and society. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. Offers students an opportunity to apply what they learn in the course to their personal and professional lives. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. COMM3311. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Explores business-to-business and business-to-customer strategies. Protect The Pack Placing Our Experts In Premier Media Outlets. COMM2510. Associate Dean for Administration and Finance. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. COMM3310. If you have any issues please let us know. Studies methods that may range from close textual analysis to deconstruction to theories of performance. COMM3330. Aletha Rodgers | Communications Project Coordinator. Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). (4 Hours). Critical Creative Practice. (3 Hours). Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. Develops skill in marketing decision making, critical analysis, and communication. Youth and Communication Technology. 617.373.2027 [email protected] Julie Newmeyer. Boston, MA 02115. Focuses on theories of and approaches to the study of intercultural communication. Social Movement Communication. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. (4 Hours). Legal Argumentation, Advocacy, and Citizenship. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Beyond Television. Persuasion and Rhetoric. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. COMM3501. Introduces the process of planning, preparing, producing, and evaluating studio productions. Enabling Technologies for Consumer Engagement. Youth and Communication Technology. Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Attribute(s): NUpath Analyzing/Using Data, COMM2303. Social Media Analytics. Northeastern has a comprehensive benefits package for . Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. COMM6320. 360 Huntington Ave., Boston, Massachusetts 02115 Studies companies from startups to large multinationals across a variety of industries. About the Opportunity. (4 Hours). (4 Hours). Develops skills in public communication. (4 Hours). Communication Law. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Media Relations Victor Balta balta@uw.edu 206-543-2580. Includes professional accounting students. (4 Hours). . Sports Promotion in the 21st Century. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Posted: March 01, 2023. Offers an in-depth look at how persuasive health campaigns are designed and executed. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Jennifer Zehnder | Director of Communications and Marketing. Introduces the principles and skills of effective argument. Nonverbal Social Interaction. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. Communication Studies at Northeastern. Group Communication. Rhetorical Approaches to Public Memory. 360 Huntington Ave., Boston, Massachusetts 02115 Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. Political Communication. MKTG6218. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. (4 Hours), COMM6608. Here professors know their subjects and how to get you ready for a career after you graduate. Introduces how organizations use the latest technologies for enhancing consumer engagement. Integrates students experiences in cooperative education with classroom concepts and theories. Tons of great salary information on Indeed.com . Marketing research helps businesses know their customers and aids in business decision making. (4 Hours). Integrates into this analysis how different institutions and interpersonal situations affect our understanding of gender roles. (4 Hours). Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. (4 Hours). The Business of Entertainment. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. Full-Time. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Examines how communication impacts relationship quality and commitment. Introduction to Marketing. General questions . Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). (1-4 Hours). Attribute(s): NUpath Integration Experience, COMM6102. (3 Hours). Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. (4 Hours). Does not count as credit for business majors. COMM1600. Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. (4 Hours). Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). (4 Hours). Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Communications Specialist. After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. Marketing Analytics. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Engages the question and practice of what it means to develop and maintain a successful online community. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Presents a variety of methods for interview preparation. Seeks to teach students to be more astute receivers and producers of persuasive messages by learning how to dissect them. Creating Customer Value through Artificial Intelligence. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. (4 Hours). Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. COMM2655. Offers a broad overview of marketing technology applications across multiple industries and touchpoints. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. MKTG4220. (4 Hours). Lead Faculty. Explores planning, research, production, and other elements that go into successful advertising. Interpersonal Communication. Health Communication Campaigns. Focuses on marketing analysis and planning. (4 Hours). Managing Customer Engagement in a Service World. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . (3 Hours). (4 Hours). Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Dan Mabery | Vice President for University Relations. Principles of Argumentation. (4 Hours). Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. | Research, Scholarship & Creative Practice. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. COMM2551. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. Reviews some of our societys main problems and a critical view of marketing and business in todays world. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. New Product Development. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World.
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