If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. This has made podcasting different. I want to wrap up with the Decoder question. It was a packed house and a great time. I talk to a lot of digital media CEOs and digital media types. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I make content. Yes. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. If any of you are buying bus ads, please let me know, because Im dying to know how it works. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. Yes. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. I dont know that it needs innovation. Its all about the org chart. Aren't. Real. Fair enough. Were also co-producing a slate of whole new stuff. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! About. Its not the kind of game that is usual in this industry. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. It often is. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. By the way, if you love digital audio, and we all do. Thanks to all of you for coming to the HotPod Summit. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Anderson .Paak agrees to do the podcast. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. The medium. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I just get a little bit defensive or protective about the other 3,000 shows. Glass-walled conference rooms where they just come up with funnier promo codes? What is your framework for making decisions? Find ratings and reviews for the newest movie and TV shows. WARNING: This episode was haunted by a ghost. By the way, 75 percent of that third is broadcast radio. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Ron explained: Just before we started, I was looking at your website. I feel like I already know how it went. This was a year ago, and so now hes like, Whatever, dude. You take the point. Youre doing ad injection into the feed? Dynamic ad insertion and geo-targeting made lots of stuff possible. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. Everyone does it. You brought up your numbers, so I have to ask you about them. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. Its back to the org chart a little bit with this. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Over at The Late Late Show, Ferrell's Burgundy once again treated the . Ron hires a new co-host. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Theyll do it for usually one of two reasons. Youve been more or less anti-subscription. We had three or four people who were our formal official sales team at Stuff Media. As that has happened, this thing has come along called audio. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. It sounds like you have things figured out, that you have confidence in your business. One is called the multi-platform group. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . It was a smart move on their part to buy a company like HowStuffWorks.com. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. Because if youre launching new stuff, youve built the archive, you built the library. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Well, we have over $100 million a year in broadcast radio marketing. We have experimented with Jun Group across the years. I can talk about the things I cant talk about on the radio. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. The Man, The Movie, The Podcast! I want to start at the beginning. We also have an original content series we make with IBM called Smart Talks with IBM. Do you offer rev shares to your creators? Don't act like you're not impressed. People trust podcast content more than they trust what they see on social media by like 60 percent more. Nothings perfect, but its pretty close to perfect. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. We have an app of our own. Theyre just insecure. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Thats where the VC money went. So if you could just bring back the old format that would be great. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. No, for real. Thats right. All of us do this, including myself. Yeah. Hes going to start this journey now of trying to get into college. One of these cards literally says, What is your org chart? That is my whole brand. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. 246 episodes totalling 170 hours, 51 minutes. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Its gone. Abs are sure to get a workout from the contagious humor. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Into the whole thing? I have to say people are very excited to hear from you today. A very special episode discussing the difficulties of bullying with a 10 year old girl. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Menu. I have not mastered this, by the way. The second thing we do is spend a lot of time focusing on every show that we have on our network. See omnystudio.com/listener for privacy information. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. How do you think about audience acquisition then? That's it. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . I hate to answer it so vaguely. In my opinion, I dont think we would be where we are as an industry otherwise. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. Subscribehere! All of our attention is on audio now because of podcasting. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Its incredibly collaborative. I can test exclusive or windowed content there. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. It hasnt yet hit this moment of reverse-engineering from the platforms its on. Everything will get better, faster, and easier if you parallel-path projects. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. Join America's favorite . There is a product lead; Uta Knablein is our chief product officer. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Some of this is obvious. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. A-Rod Interview / Cooking with Jon & Vinny. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. The Ron Burgundy podcast is back for season two, starting August 8th! Sure we are. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Why is that? You should subscribe to it. Youre saying we have to innovate and push back in it, but its still just promo codes. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. The Ron Burgundy Podcast is back! And the other is really edgy, innovative audio drama. Barlow is a writer and producer on the show as well as. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Lightning round. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We have shows with video, like Stuff They Dont Want You to Know, and its awesome. Podcasting is a mass-reach medium. Our partners at Work x Work. He was like, I believe in this medium. Im building up to it. These are objective truths. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. I ask it of everybody. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. LOTS of podcasts have ads okay? By the way, put TheVerge.com on the home screen of your phone. I look at the companies that have the targeting capabilities. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. But yes, weve seen that convert. Its not that theyre bad people. How do you make sure they get attention? Aren't. Real. Ill go from the more obvious down to the less obvious. I told you it was all about org charts, and Im not even to the org chart question yet. It didnt hurt that this explosion hit podcasting. Is that part of your business affairs team, just selling the IP out? Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . To put it simply, we have a platform. You became the CEO of a formal division thats responsible for podcasts. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. I know you do. Hollywood is a difficult, complicated industry, its nothing new to say that. Most of them are like, Facebook wont give us the time of day. We also have a digital marketing team, I forgot that in the org chart. Be as simple as you can in your answers, in your approaches, in your strategies. Weve won in that sense in podcasting. CPMs are going up and the quality of the online ad marketplace is going down. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Movies. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. I cant find the reason in podcasting. Go follow Conal on TikTok, its great. If you can never get enough true crime Congratulations, youve found your people. We have a whole newsletter for podcasters. For sure, we deserve and need it. A friend told it to me a year or two ago. Thats what it sounds like. Will Ferrell has started a podcast as the character he played in the movie of the same name. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Itd be like being able to walk away with your channel. Theyre all looking for internships. Ill answer it this way. Yeah. Yeah. Nothings perfect, but its pretty close to perfect. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . UK News Published: Mar 1, 2023. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. You are describing a mature company. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. God DAMN that Ron Burgundy podcast sounds awful. Ron Burgundy: Host, Writer, Executive Producer. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. No credit card needed. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Ill give you an example of a show. Its the suspense for the org chart question. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. I really just keep going back to this notion that its perfect the way it is. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. See omnystudio.com/listener for privacy information. We take this for granted as creators, as publishers, and as networks. Thats our conference for the podcast industry. The BD team is livid. See omnystudio.com/listener for privacy information. I do. The core fundamental, pretty consistent business model of podcasting is a rev share model. I have a card here that says NFTs on it. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. I can get all three, all the time. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. Number two was this massive marketing machine. Two really different examples. Hes like, I want to get as much audience as possible. Yeah, we do too. Its really that simple. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. We all did it. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. I can go on as long as I want.. Also, the medium was exploding. So now its digitally infused, data-infused listening that they can target digitally. It is a centralized medium when it comes to RSS feeds. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. We love talking about movies, tv shows, and everyth. The short answer is, no, were growing. One is really good companion content to a lot of the shows theyre making for Netflix. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. A million monthly downloads or more is a ton. Walk us through what that actually means. Launching in early 2019, the podcast will be co . Its just a disconnect. We had a good relationship with Roger Goodell and the league. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. Well do standard, straight-up, quick-turn, host-read ads. You get to pick two. In podcasting, I think he realized, I dont have to pick. But Ill talk you through why. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Its a great question, because isnt everything direct response at the end of the day? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. We all are. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Hes going to leave now. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. People were shouting questions at me as I walked through the halls. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Do you even talk to them, or are you just like, Screw it, take my RSS feed? Its never been any different from day one, and it has made all the difference. Again, streaming was a really obvious example of this for TV streaming companies. Everything, I promise you, is simpler than you think. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. You have a distribution model that is free. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. Will Ferrell was like, Please, please stop running so many ads, but it worked. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Both are completely okay and actually really perform well. Its not that being inside Discovery was bad, it was just different. Are you saying, Its actually billions of podcast impressions? We do all kinds of advertising models with Malcolm and his team. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! Exorcising some demons in Rons man cave. That feels obvious to me. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. It has been a player in the audio space across multiple kinds of distribution for a long time. Theyre killing it right now. This is very unique. So we launched a company together. He founded it in a Duke University dorm room, and now hes found his way into podcasting. We make TikToks too, by the way. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Its finally arrived. I dont see it in podcasting, and maybe thats why Im not super concerned. Josh and Chuck have you covered.
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