See Answer. Many companies are now using websites to communicate with stakeholders. Southwest Airlines Answer (1 of 4): A number of these stakeholders can be Identified. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. What are various methods available for deploying a Windows application? First choice brand and increasing customer loyalty. Stakeholder analysis, Stakeholder Relationships
The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. Local community and pressure groups. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Introduction easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. Motivational and inspirational [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. Political Factors
EasyJet company 1
It is corporates, Premium Pricing Strategic management [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Pressure groups and government. Customer service They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium Describe the product; you need to cover all the elements (core benefit actual product and augmented product)
The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. It urged travellers to cut out the travel agent. These cookies track visitors across websites and collect information to provide customized ads. Ansoff's Matrix. Bennett.
Lecture : Pricing and Costing Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. This is particularly shared among young travellers and several business travellers. Sort By: Satisfactory Essays. Marketing The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. How does EasyJet contribute to the UK economy? 3.1.5 Credit terms 5
Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. March 3, 2023. This method is incorporated into a strategy map that will form the basis for the development of a . 3.7 People 11
It was a shaky start but one that would grow into a stable foundation. The Airline business segment operates its route network. Avianca, the characteristics of this category of product. Low-cost carrier Introduction
[22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. Airline . The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Other impacts 10
This cookie is set by GDPR Cookie Consent plugin. Employment Management We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). easyJet holidays was . [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Stakeholder DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. The cookie is used to store the user consent for the cookies in the category "Other. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Harrison claimed that the EcoJet, combined with other improvements in the industry, would enable a 50% reduction in greenhouse gas emissions within eight years. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Business Model Analysis
Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. Despite some previous concerns about the purchase from key shareholders, the need to . Executive Summary 1
The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. Low-cost carrier Premium Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. Development and justification of an Easy Jet strategy map. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. Explore the key stakeholders of EasyJet and map in terms of their power and interest. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. 1. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. for only $11.00 $9.35/page. Its theory might affect the perception of air travel with the vision of building a customer focused brand. The airline's loyalty programme is called Flight Club.
725 Words; 3 Pages . It was claimed to possess improved fuel efficiency over contemporary airliners. Practical Legal Skills R. Hyams, S. Campbell.
Efficiency-driven operational model ( tutto quello che c e scritto sotto)
[84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. It is very difficult to classify easyJet's social responsibility activities. Creating a corporate culture implementing educating programs.Stelios, Premium The Holidays business segment sells holiday packages. Branding 11
Southwest Airlines. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). 3.4 Place 8
2.2.4. Germany 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. London Gatwick Airport . Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). 1. Stakeholder [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. A shareholder, though, is someone who has invested in a corporation. Return on capital, Premium Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. They contracted to buy 12 brand new 737s from Boeing in 1997. INTRODUCTION
Analytical cookies are used to understand how visitors interact with the website. easyJet. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. Its principal activities include airline operations and aircraft trading and leasing. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. EasyJets Business Model Analysis
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[105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows:
EasyJet was strategically located, Premium Trade union (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). Who are EasyJet stakeholders? 1.4 Research objectives. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. The airline's monthly inflight magazine is called The Traveller. Good Essays. for only $11.00 $9.35/page. Lets take a closer look at, Premium To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. London Gatwick Airport Strategic management, EASYJET
To have happy customers a firm ha sto create expectations and meet them.
Easyjet stakeholders. There are political factors like liberalization, Premium May / 15 2013. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. Passengers occasionally had to wait longer for reimbursement of their expenses. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile.
Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. OPPORTUNITIES
There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. Airline, INTRODUCTIONS
Strategic management Low-cost carrier Ryanair Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. However, its operating profit has decreasing which may influence take more loans from financial institutions. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . What we do. Direct or indirect. Good Essays. Stakeholder, principles followed by Easyjet can be emulated and how. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. The company was founded by . Strong operational efficiency leading to a low-cost model. [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. we will get information about EasyJet from the textbook and the Internet. The cookie is used to store the user consent for the cookies in the category "Performance". London Gatwick Airport. 1. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange.
This gave the airline some time to evaluate the feasibility of operating these larger aircraft. ACKNOWLEDGEMENT vi
Management Airline With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. 3.1.3 Discounts 4
The second "downstream" batch consists of both those who . safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back Southwest Airlines As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. Air France Figure 1: EasyJet stakeholder map. Stakeholder [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. This gives a load factor of 92.6%. Stakeholders of easyjet Free Essays 2022-11-05. Table of Contents
Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. Being competitive means the ability to withstand the market demand, ability .
EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. 1.1 Introduction. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Stakeholder, Stakeholder Expectations
[20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. and
Easyjet Case Study. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf Global Politics A. Heywood. The cookies is used to store the user consent for the cookies in the category "Necessary". 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg Internal stakeholders are those from within the, Premium To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". Low-cost carrier With Nike being a huge, Premium They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" It currently uses the slogan "This is Generation easyJet". For example, a stakeholder can be the owner or even the shareholder.
Travel Transport and Logistics
Easyjet offers a reliable, on-time travel service with value-added features. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Low-cost carrier Premium [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". Management Emissions trading A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. A stakeholder can be a wide variety of people impacted or invested in the project. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. Telephone Stakeholders can affect or be affected by the organizations actions objectives and policies. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. In September 2018, he suggested there should be a law to favour more women pilots in the industry. Shareholder Henderson, L. Neasham . [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. 2 Brief history of KLM 3
"Easy Jet" redirects here. Business ethics They are widely known with their, Premium Executive Summary 1
Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. 3.7.1 Management 11
Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. 4 min. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Thu 28 May 2020 04.59 EDT.
Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. Debt The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game
They contracted to buy 12 brand new 737s from Boeing in 1997. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. It is more suitable for students and ordinary income people. What Stakeholders Want From Easyjet 2022-11-21. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines.
Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. I/ Easy Jet : General Overview
4.1.1. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. She added that the A321neos would help to cut costs by 9 per cent. [62] However, there has been few announcements on the project since then. Ways of Working Strategy. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Environmental impacts 9
How does EasyJet create value for the customer? [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. When EasyJet received H89, it had a 1970s-style office setup. These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. [94], EasyJet has a reward miles sharing agreement with Emirates. EasyJet focus its value proposition to business travelers around time savings. I have found this less to be the case with easyJet, and most of the . [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. Carbon dioxide, organization. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. The level of stakeholders depends on the political economic and social environment. 4 How does easyJet affect the environment? Charitable organization Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. Here is a useful summary:
Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc.
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They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. easyJet
342. Simple & Easy EasyJet Titles. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. What experience do you need to become a teacher? GNA. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. The authors' study argues that the social . This principle became a cornerstone of EasyJet's operations. It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. Competition Southwest Airlines As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Table of Contents
3.5 Process 9
Organization, Stakeholders
A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. In terms of cost leadership, easyJet takes the second position after Ryan. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. Primary or secondary. 3.6 Physical evidence 11
Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. easyJet is one of the world's most successful low-cost airlines. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation.