Edward Joseph Herlihy (August 14, 1909 - January 30, 1999) was an American newsreel narrator for Universal-International. more than the other cooking oil, shortening, or cooking fat. He was also the voice of Kraft Foods radio and TV commercials from the 1940s . In 1947 Herlihy began his long association with Kraft Foods on radio, and continued it when the company sponsored the Kraft Television Theater on television in the 1950s. top rated. He was also the host of Recollections At 30, which was a special NBC Radio series created for the network's 30th birthday. Ben-Gay pain relieving ointment commercial featuring a school bus driver. [3], Herlihy's role as Kraft spokesman lasted nearly 40 years, his voice becoming as familiar as a next-door neighbor's. He introduced Cheez Whiz and touted Velveeta and Miracle Whip. Casting, directing and production of the live dramas and the commercials are discussed at length. Archives Center, National Museum of American History. Spot aired May 1977. He was also the voice of Kraft Foods radio and TV commercials from the 1940s through the early 1980s. The station would later become non-commercial WNDT, now known as WNET. TimesMachine is an exclusive benefit for home delivery and digital subscribers. Edward Joseph "Ed" Herlihy (August 14, 1909 - January 30, 1999) was an American newsreel narrator for Universal-International. types of fat, foods prepared with Kraft Salad Oil were cooking and baking. Ed Herlihy American TV Personality 0 0 edit Age 89 at death Zodiac Leo Ed Herlihy dating history Relationships We have no records of past relationships for Ed Herlihy. Herlihy's role as Kraft spokesman lasted nearly 40 years, his voice becoming as familiar as a next-door neighbor's. Ed Herlihy, a radio announcer whose voice charted the course of World War II for moviegoers, then for the better part of 40 years spoke for Kraft foods on radio and television, died on. la madeleine chicken caesar salad sandwich recipe. Their commercials were usually announced by "The Voice of Kraft", Ed Herlihy. The hour-long series, sponsored by Kraft Foods, premiered on Wednesday, May 7th, 1947 on NBC. product for cooking, frying, and baking. Oral history interviews with fourteen former Kraft and J Walter Thompson executives were conducted in 1992 by Tom Wiener, a free-lance writer and oral historian under contract to the former Center for Advertising History. 1947: Kraft Television Theater, the first regularly scheduled drama series on a network, premieres on NBC. Spot aired November 1971. The Kraft Music Hall: 1967-1971: TV Series: Announcer: M Squad: 1957-1960: TV Series: Opening Announcer: Mel-O-Toons: . Menu. He had also provided commentary for Universal newsreels during the 1940's and was a major radio announcer during the 1930's and 1940's. And for almost 40 years beginning in 1947, he was a most pleasant-meined TV spokesman for the US cheesemaker Kraft Foods. you are about to find out, Kraft Salad Oil was a versatile Contribute On the commercial, Herlihy called it . Kraft Food Commercial (1968) Kraft Salad Oil was a superior product, but it didn't cost any more than the other cooking oil, shortening, or cooking fat. Kraft Salad Oil was a superior product, but it didn't cost any more than the other cooking oil, shortening, or cooking fat. It would run for 11 years. Product details. Ed Herlihy, Actor: Pee-wee's Big Adventure. KRAFT PARKAY MARGARINE STICKS COMMERCIAL (1970). From his New York Times obituary: "He liked to recall a summer day in Times Square when he helped a blind man to cross at 44th Street. 199) OBITUARIES ED HERLIIIY Radio, IX newsi'eel announcer in 1940s and '50s By Richard Severo The New York Times , NEW YORK Ed Herlihy, a radio announcer whose . Package Dimensions . He was also the voice of Kraft Foods radio and TV commercials from the 1940s through the early 1980s. '', The blind man replied: ''I know you. Hubert H Humphrey: The Art of the Possible, Jacobo Timerman: Prisoner Without a Name, Cell Without a Number, Self - Universal-International Newsreader, Pathe News Announcer (voice) / Pathe News Announcer, Self - Announcer / Self - Announcer/Narrator, Commercial Announcer, Pitchman for Colgate Tooth Paste, Pitchman for Colgate Toothpaste, Himself, Himself - Announcer, Himself - Announcer (voice), Himself - Announcer (as Ed Hurley). Alchetron What Medals Were Awarded For The Gulf War. . Mr. Herlihy was also the master of ceremonies for radio's ''Horn & Hardart Children's Hour'' in 1948. Kraft commercial featuring holiday party food suggestions made with Cheez Whiz, Teez Dip, Whipped Cream Cheese, and Squeez-A-Snak . Today, were dipping into the Buried Treasure file for a fine assortment of vintage seventies spots. During intermissions Ed Herlihy, the voice of Kraft for the next forty years, described the action as viewers saw Miracle Whip, Velveeta, and Cheez Whiz transformed . When he died in 1999, his obituary in The New York Times said he was "A Voice of Cheer and Cheese". Herlihy made his last TV appearance on a PBS tribute N.Y. TV: By the People Who Made It in 1999. Kraft's philosophy of advertising, its relationship with J Walter Thompson advertising agency and NBC, and consumer outreach are also featured. Copyright restrictions. He was also the host of Recollections At 30, which was a special NBC Radio series created for the network's 30th birthday.[5]. other ingredients for an absolutely perfect tasting salad dressing without label on the bottle (if you like vegetables, that is). See Archives Center for details. The final few seasons of . everyone who ate it. Fourteen years later, looking for a vehicle to promote its newest product, Miracle Whip Salad Dressing, Kraft entered the electronic era with The Kraft Program, hosted by popular bandleader Paul Whiteman on the NBC Radio Network. Caramel just doesn't feel right in my mouth. He continued the relationship on television in the 1950s when the company sponsored Kraft Television Theater, a live drama series. When he was hired by NBC in 1935, he decamped for New York, along with his friend, fellow Boston announcer Frank Gallop, who was hired by CBS. Contact the Archives Center. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured. ""[3] In his capacity with Kraft, Severo writes, Herlihy "introduced Cheez Whiz, offered innumerable entreaties to buy Velveeta and delivered eloquent apologias for the entombment of almost anything edible with Miracle Whip". ED HERLIHY (1909-1999) was a voice personality and actor, known as the voice of Kraft Foods radio and television commercials. Series 1, Research Files, 1947-1992 contains newspaper and magazine clippings, reports and scholarly articles about the history and development of Kraft, Kraft Radio Music Hall, and Kraft Television . Herlihy, with a friendly, mellow voice, was noted for his adlibbing during commercials when programs ran too long or too short. Now let's step back into 1965 and visit with the finest hot rods and . Their commercials were usually announced by "The Voice of Kraft", Ed Herlihy . Videotape copies of these shows can be accessed through the Musuem of Broadcast Communication in Chicago, and through the NBC collection at the Library of Congress. Allen was so impressed with Herlihy's voice that he used him in several of his films in the 1980s, including Hannah and Her Sisters, Radio Days, and Zelig; his other film credits included Martin Scorsese's The King of Comedy and Tim Burton's Pee-wee's Big Adventure. LOCATION: Springfield EXPO Center 635 E St Louis St, Springf With the creation of Their commercials were usually announced by "The Voice of Kraft", Ed Herlihy . It revived the Music Hall, quite successfully, with Perry Como, whose relaxed personality was a throwback to Bing Crosby. Check out the latest pictures, photos and images of Ed Herlihy. Combien gagne t il d argent ? District Attorney,'' both crime dramas, and ''Just Plain Bill,'' a soap opera about a small-town barber. One is for Kraft Caramels and the other is for Kraft Miniature Marshmallows. No human face was ever seen, only a pair of hands demonstrating the uses of the product, as a reassuring voice explained the virtues of Cheez Whiz, Draft Cheddar, or any number of products from Draft's expanding line. Previously on 70s Commercials (Buried Treasures): Fab, Schlitz, Polaroid, United Airlines (1971-76), More Kraft Cheese: 70s Commercials: Quaker Oatmeal, Talkabout Toy, Cracker Barrel, Zest (1970-71), More Kraft Parkay: Sunday 70s Spots: Kraft Parkay Margarine & Spaghetti Meals (1974). In 1947 Mr. Herlihy started his association with Kraft Foods on radio and continued it when the company sponsored the ''Kraft Television Theater'' on television in the 1950's. It was Superfined, it blended The CMA Awards a 1-hr. Spot aired September 1972. These are some of my favorites as he perfectly puts emotion into the attack on Pearl Harbor, and later the death of President Roosevelt. LIPTON INSTANT CUP-A-SOUP COMMERCIAL (1972). He was noted for his ability to ad lib through commercials when dramatic presentations ran too long or too short. The Kraft Foods Company He was also a longtime radio and television announcer for NBC, hosting The Horn and Hardart Children's Hour in the 1940s and 1950, and was briefly interim announcer on The. Allen was so impressed with Herlihy's voice that he used him in several of his films in the 1980s, including Hannah and Her Sisters, Radio Days, and Zelig;[3] his other film credits included The King of Comedy as the announcer for The Jerry Langford Show and Pee-wee's Big Adventure as Francis' father, Mr. Buxton. While digital content may be restricted, SOVA collection descriptions and catalog records are available CC0 for re-use. BEN-GAY PAIN RELIEVER COMMERCIAL (1978) Ben-Gay pain relieving ointment commercial featuring a school bus driver. The collection is divided into five series. He took the man's arm, and the man said it was a beautiful day. There was a very A dramatic offering, all of it done live, the show featured everything from Shakespeare to Rod Serling; it was at the center of what critics would come to call television's Golden Age. For its part, Kraft drew on the tradition established in its radio ads. Narration by Ed Herlihy. Kraft Television Theatre launched a decade of live televised drama that is still regarded as the cornerstone of TV's Golden Age. Herlihy was immediately successful in network radio, at that time in its sharpest ascendancy. LIPTON 'INSTANT' CUP-A-SOUP COMMERCIAL (1972) Lipton Cup-a-Soup commercial featuring 'Instant' Chicken Noodle, Onion, Tomato, Beef Noodle, and Pea Soup varieties. Some of this will appeal, some of itwell, it wont. Herlihy began his 40-year association with Kraft on radio in 1947 and was one of the . Birth Name Edward Joseph Herlihy Born Saturday, 14 August 1909 Died Saturday, 30 January 1999 Actor Filmography ( see additional filmography) Herlihy, Ed Search this Hill, George Roy Search this Myers, Farlan Search this Jeffrey, Tad Search this Kraft General . Included were Ed Herlihy, the voice of many of Kraft's memorable commercials; James Blocki, Richard Courtice, Chester Green, and Robert Powell, the architects of Kraft's advertising and marketing strategies in the television era; directors George Roy Hill and Fielder Cook, who launched their successful careers at Kraft Television Theatre; Marion Dougherty, one of Hollywood's leading casting directors who also got her start on KTT; and Dorothy Holland, a veteran of Kraft's Consumer Affairs Department and the company's first female Vice President. Kraft Salad Oil. On May 7, 1947, at 7:30 p.m. in New York City, advertising made a first significant step into the television era with the debut of Kraft Television Theatre. It was an avuncular, next-door-neighbor, deep, mellow kind of voice, a digestive guide through the preparation of all manner of souffles, dips, marshmallow salads and fondues. He became the host of The Horn and Hardart Children's Hour on radio in 1948, remaining its announcer when the show went to television. Variety is a part of Penske Media Corporation. Herlihy died of natural causes in New York City, aged 89. To win acceptance it was bolstered by Kraft's extensive advertising campaign, which included sponsorship of a series of two-hour radio programs. THE MUSIC OF DORIS DAY. He was 89. He was also the voice of Kraft Foods radio and TV commercials from the 1940s through the early 1980s. Regardez le Salaire Mensuel de Toto Iv en temps rel. As written by J. Walter Thompson staffers, they possessed a relaxed, conversational tone, extolling the practical uses of Miracle Whip, Velveeta and other Kraft products. Their commercials were usually announced by "The Voice of Kraft", Ed Herlihy. with other ingredients; and the food had a flavorful light taste. The show's ratings had slipped under increased competition from mystery and adventure shows filmed in Hollywood as well as quiz shows. ED HERLIHY RADIO, TV,NEWSREEL ANNOUNCERIN 1940S AND '50S:- Sunday, February 7, 1999 Ed Herlihy, a radio announcer whose voice charted the course of World War II for moviegoers, then for the better part of 40 years spoke for Kraft foods on radio and television, died Jan. 30 at his home in Manhattan. More than just refined, Kraft Foods Company processed In his early successes, few could recall his name or know what he looked like. Following Kraft, take in spots for Lipton Cup-a-Soup and Armour Golden Star Ham. Ed Herlihy does the voice-over. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270. I believe this commercial was originally in "living color", but this copy is in lively black-and-white. To the chagrin of the competition, it didnt. I remember as a kid watching the Kraft Music Hall on TV and my brothers and I laughing at the horrid concoctions Ed Herlihy would describe using Kraft cheeses during the commercials. . Soak up commercials for Ben-Gay, Krafts American Cheese Singles & Parkay, and the Char-B-Que cooker. He graduated in 1932 and got his first radio job at WLOE in Boston. Jack introduces Liberace who plays on the piano, "MOONLIGH SONATA' with one hand and "HOW INSENSATIVE" with his other hand. KRAFT HOLIDAY CHEESE PARTY COMMERCIAL (1971). Their commercials were usually announced by "The Voice of Kraft", Ed Herlihy. On the commercial, Herlihy called it Superfined He was also a long-time radio and television announcer for NBC, hosting The Horn and Hardart Children's Hour in the 1940s and 1950, and was briefly interim announcer on The Tonight Show in 1962. In his early successes, few could recall his name or know what he looked like. Kraft Parkay Margarine Sticks commercial featuring cooking suggestions. Lipton Cup-a-Soup commercial featuring Instant Chicken Noodle, Onion, Tomato, Beef Noodle, and Pea Soup varieties. Spot aired November 1978. . I hope those of you in the US had a good Thanksgiving. (1972-78), 70s Commercials: Charmin, Brunswick, Grape-Nuts, Colgate & More! 70s Commercials: Sara Lee, Pepto-Bismol, McDonalds Fries, Baby Peek-A-Boo (1970-72), Fab, Schlitz, Polaroid, United Airlines (1971-76), 70s Commercials: Quaker Oatmeal, Talkabout Toy, Cracker Barrel, Zest (1970-71), Sunday 70s Spots: Kraft Parkay Margarine & Spaghetti Meals (1974), 70s Commercials: Air Devils, Jack Webb, Life Savers, Tyco & More! Transactional Memory - Transactions and Atomicity; Software Transactional Memory; Hardware Transactional Memory The proliferation of commercial shared-memory multiprocessor machines has brought about significant changes in the art of concurrent programming. With the creation of Kraft Salad Oil, the art of cooking has become easier. In 1958, after eleven years and over 600 programs, Kraft Television Theatre left the air. Combien gagne t il d argent ? movies . A 1970s Pop Culture Explosion! make their own, it could still be a Kraft type salad dressing when Kraft Salad Oil was used. Allen was so impressed with Mr. Herlihy's voice that he used him in some of his films, including "Hannah and Her Sisters," "Radio Days" and "Zelig." also include film and videotape copies of Kraft commercials, early 1950s-present; publications and magazine/newspaper articles about the various shows; company publications featuring . When he worked for Caesar, he met Woody Allen, then a fledgling writer. Herlihy, Ed Hill, George Roy Myers, Farlan Jeffrey, Tad Kraft General Foods, Inc. Pratt, Lee Powell, Bob Wiener, Tom Extent: 4.3 Cubic feet (5 boxes) . Movies. KRAFT HOLIDAY MIRACLE WHIP MOLD COMMERCIAL (1971). heard announcer Ed Herlihy talk about what Kraft Salad Oil Herlihys TV credits include Sid Caesars Show of Shows and daytime dramas As the World Turns and All My Children.. [citation needed] In the next decade, during the Cold War, he narrated the first American newsreel on the launch of Sputnik.[7][8]. Narration by Ed Herlihy. Mr. Allen was so impressed with Mr. Herlihy's voice that he used him in some of his films in the 1980's, including ''Hannah and Her Sisters,'' ''Radio Days'' and ''Zelig.'' During commercials for Kraft products . Collection is open for research but master tapes are stored off-site and special arrangements must be made to work with it. But to moviegoers who saw the Universal newsreels in the 1940s, his was one of the voices that told of the Allies' early setbacks against the Axis powers, then of the successes that led to victory in 1945. Caramel is a candy. The series was launched when producer John Guedel learned that an ad agency . Kraft Salad Oil was a superior product, but it didnt cost any Anyone can read what you share. His other film credits included Martin Scorsese's ''King of Comedy'' and ''Pee-wee's Big Adventure.''. ''Yes,'' Mr. Herlihy replied, ''this is the kind of day the Lord made for the good guys. In 1947, he became the announcer for The Kraft Television Theater, and was a spokesman for the popular cheese company for 40 years. Stand corrected, but will always say carmel. Pitchman for Colgate Toothpaste / Commercial Announcer / Pitchman for Colgate Tooth Paste: Variety Views . In their early days as network announcers, Herlihy and Gallop shared an apartment on West 45th Street. Edward Joseph Herlihy was an American newsreel narrator for Universal-International. He was noted for his ability to ad lib through commercials when dramatic presentations ran too long or too short. close to the lightness and blending ability of Kraft Salad Oil, It was one of the most popular programs of its type, particularly during the period (1936-1946) when it was hosted by Bing Crosby, then by Al Jolson (1947-1949). House Party is an American radio daytime variety/talk show that aired on CBS Radio and on ABC Radio from January 15, 1945 to October 13, 1967. Firstly, two 1971 spots from Kraft featuring a variety of party snack products. Spot aired January 1970 (likely produced in 1969). Commercials Interviews Audiotapes Audiovisual materials . Hooper: Texaco Star Theatre (WNBT); Arthur Godfrey Talent Scouts (WCBS); Toast of the Town (WCBS); We, the People (WCBS); Amateur Hour (WABD); The Howdy Doody Show - Friday (WNBT); Chevrolet Tele-Theatre (WNBT); Kraft Television Theatre (WNBT); The Bigelow Show (WNBT) The Merv Griffin Show is an American television talk show, starring Merv Griffin. He was noted for his ability to ad lib through commercials when dramatic presentations ran too long or too short. andy stewart robyn fairclough During commercials for Kraft products (''Good food and good food ideas,'' Mr. Herlihy would say), audiences heard only his voice, a voice he said he tried to make sound friendly. [2] Ed Herlihy was born on August 14, 1909 and died on January 30, 1999. All Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. As with the Music Hall, Thompson actually produced the program: its staffers adapted the dramas, directed them, and hired the casts. had a reputation of making some great tasting prepared salad dressings It was an avuncular, next-door-neighbor, deep, mellow kind of voice, a digestive guide through the preparation of all manner of souffles, dips, marshmallow salads and fondues. He was also a long-time radio and television announcer for NBC, hosting The Horn and Hardart Children's Hour in the 1940s and 1950, and was briefly interim announcer on The Tonight Show in 1962. part with food preparation, and the cook received all the credit from He is survived by his wife, Fredi; two daughters, Lori Selden and Jeanne Herlihy; two sons, Donald and Stephen; five grandchildren, and one great-grandchild. This amazing product was known as Soon renamed The Kraft Music Hall, the show also acquired a new host, crooner Bing Crosby. Includes commercials. Herlihy, Ed Hill, George Roy Myers, Farlan Jeffrey, Tad Kraft General Foods, Inc. Pratt, Lee Powell, Bob Wiener, Tom Names . A dramatic offering, all of it live, the show featured everything from Shakespeare to Rod Serling. Ed Herlihy There are some employers out there who, when surrounded by the lazy and incompetent, would dig deep into their Dale Carnegie or Six Sigma voodoo and endeavor to inspire their. (they still do today for that matter). 70s Commercials: Drano, Hardees Looney Tunes Glasses, Revlon, Endust (1974-75), Screamin Demons, Dubonnet, Bayer Aspirin, Ryder Rentals (1972-73), 70s Commercials: Kraft Christmas Treats, Geritol, Jaclyn Smith For Max Factor, Dutch Masters (Xmas 1972-73), 70s Commercials: Froot Loops, Green Giant, Lipton Cup-A-Soup, Pillsbury Swirl Cake (1976), 70s Commercials: Armour Hot Dogs, Flintstones Vitamins, Kool-Aid, (1973-74), 70s Commercials: Air Devils, Jack Webb, Life Savers, Tyco & More! Kraft Music Hall is an umbrella title for several television series aired by NBC in the United States from the 1950s to the 1970s in the musical variety genre, sponsored by Kraft Foods , the producers of a well-known line of cheeses and related dairy products. He continued with the show on television. Mr. Herlihy played Senator Sam Ervin, a role for which he spent $40 for a pair of bushy eyebrows, only to find that they would not move up and down. And go to any 1950s menu of a diner or restaurant: you won't find dishes like that. The second host was future radio/TV game show host and producer Ralph Edwards ('This Is Your Life') and the third and last host of "The Horn & Hardardt Children's Hour" was actor/singer and announcer Ed Herlihy (best remembered as the commercial voice of Kraft Foods). [4] Herlihy was immediately successful in network radio, at that time in its sharpest ascendancy. ARchives staff will assist outside researchers whenever time and resources permit by answering questions over the phone or through the mails. upcoming. He became the host of The Horn and Hardart Children's Hour on radio in 1948, remaining its announcer when the show went to television. In 1994 he was the narrator for the television version of Mr. Allen's Broadway comedy ''Don't Drink the Water.'' Educated at Boston College, graduating in 1932, he gained his first radio job in his home town, at Boston's WLOE. Kraft's foray into a new advertising medium grew out of the company's progressive advertising policies and its long running association with its primary advertising agency, J. Walter Thompson. As a subscriber, you have 10 gift articles to give each month. He also served as a lecturer on the Queen Elizabeth 2, the Cunard liner. (A brother, Walter Herlihy, was also a TV announcer in the early days.) Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle class, suburban, family values. (DG) . He also was a long-time radio and television announcer for NBC, hosting The Horn and Hardart Children's Hour in the 1940s and 1950, and was briefly interim announcer on The Tonight Show in 1962. Casting, directing, and production of the live dramas and the commercials are discussed at length. I believe this commercial was originally in "living color", but this copy is in lively black-and-white. As part of a program to document and study modern advertising, the former Center for Advertising History selected Kraft Television Theatre as the last in a series of case studies of significant American advertising campaigns. The first salad oil ever separation or funny taste--- unless some weird ingredients were used, to When he died in 1999, his New York Times obituary said he was "A Voice of Cheer and Cheese". now playing. The Midnight Castle Forum On Delphi - Alpha Game 167 Funny Bone - I'm glad you were able to include that one. When he died in 1999, his obituary in The New York Times said he was "A Voice of Cheer and Cheese". On this Wikipedia the language links are at the top of the page across from the article title. good reason for that. Ed Herlihy, the voice of Kraft Foods radio and TV commercials from the 1940s through the early 1980s, can be heard. He was in ''Watergate: The Musical,'' in Atlanta in 1982. lighter and better tasting. This represents the best copy of this program currently available to the Museum. This is Ed Herlihy speaking for the Kraft Foods Company, makers of the world's favorite cheese, who bring you each week all year long a fine play with a fine cast, on the Kraft Television Theatre. Ed Herlihy, a radio announcer whose voice charted the course of World War II for moviegoers, then for the better part of 40 years spoke for Kraft foods on radio and television, died on Saturday at . Ed Herlihy's voice was also common, often in war reporting for Universal newsreels. This program contains minor technical problems. His two principal competitors were his fellow announcer Harry Von Zell of Warner Pathe and the radio commentator Lowell Thomas of Fox Movietone News. It did its "Yes," Herlihy replied, "this is the kind of day the Lord made for the good guys." Soak up commercials for Ben-Gay, Kraft's American Cheese Singles & Parkay, and the Char-B-Que cooker. Kraft Salad Oil, the art of cooking has become easier. Unresolved: Release in which this issue/RFE will be addressed. The King of Comedy, Police Academy 2: Their Fi, Don't Drink the Water, Peewee's Big Adventure. Due to a planned power outage on Friday, 1/14, between 8am-1pm PST, some services may be impacted. The Music Hall continued on the air until 1949, but by that time, Kraft Television Theatre was into its third season, well established as the leading dramatic series on the air. Edward Joseph Herlihy (August 14, 1909 - January 30, 1999) [1] was an American newsreel narrator for Universal-International. In his capacity with Kraft, he introduced Cheez Whiz, offered innumerable entreaties to buy Velveeta and delivered eloquent apologias for the entombment of almost anything edible with Miracle Whip.